Practical Prospecting cover image

3. Intentional Prospecting

Practical Prospecting

CHAPTER

List Building

A lot of SDRs want to spend the least amount of time doing research, finding the leads, putting it together and then uploading it into their sequencer. When you're doing list building, it's not directly going to help you book meetings in that moment or anything like that. So if you upload a really clean, good research list, then all the cold calls you make will be much more effective in the long run from there.

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