Creating A New 'Plan A' w/ Jay Acunzo
B2B Marketing Exchange
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Don't Ruffle the Feather Advice
Being relevant used to be the advice and content. It's no longer good enough, i don't think it ever was. Being relevant just means you're in the world according to your audience,. We don't pay attention to anything that's irrelevant. A layer up from that is be relevant and enjoyable, be a good experience. That's also not good enough. Our jobs are not to sell some more stuff or create some more stuff. our jobs are to help people in some way, to make stuff that makes a difference. I amrationally biased, like we want our audience to play favorites when it comes to picking us, not them. And so ruffling feathers takes away a
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