3min chapter

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Measurement Will Never Be Perfect, And That’s Okay

AdExchanger

CHAPTER

How Did You Find Your Way to Digitas?

The chief data officer of digital ad agency Digitas has been at the company for nearly 14 years. Before that, he worked as a product manager with Tribune Interactive in New York City. "I actually think job colon data pretty much sums up my job most days," says John Defterios.

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