Let’s talk ABM cover image

65. Customer Lifecycle ABM

Let’s talk ABM

00:00

Strategic Customer Program and Key Account Selection in Account-Based Marketing at SAP

The chapter delves into SAP's manual and recipe book approach to Account-Based Marketing (ABM), detailing the selection process and personalization of key accounts within the Strategic Customer Program. It highlights the successful implementation of personalized programs for a limited number of key accounts, showcasing the effectiveness of this targeted approach in driving engagement and pipeline opportunities.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app