Struggling to reach your niche audience as a coach or therapist working with neurodivergent clients? In this episode of Launch Your Private Podcast, we coach Barbara (Blaze) Lazarony, a licensed marriage and family therapist and coach with over 20 years of experience. Blaze recently launched a public podcast, Love on the Autism Spectrum, and is now exploring how to build visibility, grow her email list, and prepare for a private podcast launch that truly serves her audience.
Timestamps:
[0:00] Introduction to Barbara (Blaze) Lazarony and her niche as a neurodivergent therapist and coach.
[3:01] Launch strategy and content approach for her public podcast, "Love on the Autism Spectrum."
[5:30] Core challenge: struggling to reach her ideal audience despite podcasting consistently.
[7:11] Public vs. private podcasting: pros, cons, and strategies for coaches with small lists.
[10:26] Leveraging niche podcasting and voice content to grow visibility and trust.
[13:00] Using Riverside, ChatGPT, and short-form video for repurposing and discovery.
[20:01] Website, SEO, and email signature tactics to passively grow podcast reach.
[22:01] Exploring low-cost visibility ads and Reddit for targeted traffic.
[26:05] Guest podcasting as a strategy—and why it pairs powerfully with private podcast lead magnets.
[31:05] Final tips: encouraging listener questions, building engagement before launching private podcast.
Links mentioned:
https://www.LoveontheAutismSpectrum.com
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