In this week’s episode I speak to Andy Nairn, Founding Partner at Lucky Generals, one of the UK’s most successful creative agencies.

Tune in now to hear us chat about his book ‘Go Luck Yourself’ sharing valuable insights on how we perceive and think about luck.

Andy also shares his thoughts about taking the leap to start your own company and what is behind success.

Key takeaways include:

● Why being a leader no longer means you need to do it alone
● The importance of principles and its role in a business
● The need and role of humour in advertising
● Why you have control over your own luck

Andy has been shortlisted for Campaign’s Agency of the Year for six of the last seven years and has been named the country’s top strategist for three of the last four years; he’s also been listed as one of the top five creative people in world advertising, by Business Insider.

Now he wants to share his good fortune with others, so he’s written Go Luck Yourself, with all the royalties going to Commercial Break: an organisation that helps working class talent break into the creative industries.

Useful links:

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