2min chapter

The Hustle Daily Show cover image

The $40m bet that made South Korea a food and cultural power

The Hustle Daily Show

CHAPTER

What Is Gastro Diplomacy?

According to Vice, there are roughly 300,000 Thai Americans living in the United States. That's a really high restaurant to population ratio. The reason is something called gastro diplomacy and it hasn't just been happening with Thai food. It's actually known as what's called a soft power.

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