A24 Wants to Evolve, But Can it Maintain its Brand?
Trapital
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A24's $225 Million Investment: Navigating Challenges and Maintaining Identity
This chapter delves into A24's recent $225 million investment, exploring potential shifts in their approach towards producing bigger budget films and acquiring intellectual property. It discusses the challenges faced by A24 in retaining their unique brand identity amidst industry pressures, drawing comparisons to Miramax's transformation after acquisition and highlighting the importance of leveraging social discourse to promote films.
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