The New Music Business with Ari Herstand cover image

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

The New Music Business with Ari Herstand

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How to Make Money Streaming

At SoundCloud, we have a model called fan power royalties and this is a user centric economic model. What it says is if you, a listener listens to 10 artists and or sorry, they do 10 streams a month. Five of them go to one artist and their subscriber and that artist gets five dollars. And so in that equation, it is much more realistic for a fan who really, really loves an artist to basically have their either subscriptions or add dollars go directly to those artists. We've seen a lot of success on the fan powered royalty models. We have over 150,000 independent artists who are monetizing directly with SoundCloud on that.

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