3min chapter

The New Music Business with Ari Herstand cover image

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

The New Music Business with Ari Herstand

CHAPTER

How to Make Money Streaming

At SoundCloud, we have a model called fan power royalties and this is a user centric economic model. What it says is if you, a listener listens to 10 artists and or sorry, they do 10 streams a month. Five of them go to one artist and their subscriber and that artist gets five dollars. And so in that equation, it is much more realistic for a fan who really, really loves an artist to basically have their either subscriptions or add dollars go directly to those artists. We've seen a lot of success on the fan powered royalty models. We have over 150,000 independent artists who are monetizing directly with SoundCloud on that.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode