
Race-Based Brand Preferences Found for Underage Drinkers
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Study Reveals Racial Divide in Teenagers' Alcohol Preferences Influenced by Music Culture
The chapter explores a study showing a racial disparity in alcohol choices among teenagers, with black youth favoring brands like Hennessy and Cognac linked to urban music culture's portrayal of prestige. The research notes the impact of prominent artists endorsing these brands in their lyrics and urges parents to monitor their teenagers' exposure to such marketing.
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