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Storytelling Secrets: Persuasion Strategies with Judge Carl Aveni

Negotiate Anything

00:00

The Power of Storytelling

We're going to talk about why storytelling is so powerful as a persuasive technique. We'll also discuss the key elements of a good story, and then we'll end up with some war stories. Why are stories so powerful? Well, because they're primal,. Because they're fundamental; our brains are wired for story. How can you use storytelling effectively in your life or business? Tell us at CNN iReport.

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