The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization cover image

The Vital Role of Narrative Arc in Business Data Storytelling

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

CHAPTER

The Number One Thing Missing From Data Storytelling

The amount of oxytocin released by the brain predicted how much people were willing to help others. Telling, compelling, character-driven stories inspires audiences to help people. The Narrative Arc is a mysterious, intangible force that carries the weight of an entire story on its shoulders.

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