How ASICS Is Blending Fitness and Virtual Reality with DISC
Coffey & Code
Creating a new role inside ASICS
Joe explains how his team evolved from ASICS apps into a dedicated venture-focused team within ASICS Ventures.
In this episode of the Coffey & Code Podcast, host Ashley Coffey sits down with Joe Pace, VP of Corporate Development at ASICS, to dive into the cutting-edge intersection of fitness, innovation, and virtual reality gaming. Joe shares how his journey—from launching a yoga startup to leading corporate ventures—led to the creation of DISC, ASICS’ first-ever virtual reality game, now available on the Meta Quest Store.
What You’ll Learn in This Episode:
- The story behind Joe’s transition from a yoga startup founder to leading innovation at ASICS.
- How ASICS Ventures explores new digital business models and emerging technologies.
- Why community engagement is central to building meaningful and successful products.
- How DISC, a VR game blending fitness with e-sports, is reshaping how we think about gaming and wellness.
- Joe’s vision for DISC’s evolution, including its potential future in the global e-sports arena.
Key Takeaways:
- ASICS is expanding beyond footwear into digital experiences that align with its mission of promoting “a sound mind and a sound body.”
- DISC offers an innovative, full-body VR gaming experience designed to get players moving while having fun.
- Community feedback through platforms like Discord is driving the next generation of immersive product design.
- Corporate venture capital is a powerful tool for established brands to stay ahead in technology and culture.
Links & Resources Mentioned in This Episode:
- Explore ASICS: https://www.asics.com/
- Play DISC (Free Download on Meta Quest Store): https://www.meta.com/experiences/disc/9796932137025973/
- Join the DISC Community on Discord: https://disc.asics.com/
EPISODE CREDITS:
Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.
Headshot by Brandlink Media
Introduction music composed and produced by Ashley Coffey
LINKS
Follow Coffey & Code on Instagram, Facebook, Linkedin, and YouTube for the latest emerging tech updates! Subscribe to the Coffey & Code Podcast wherever you get your podcasts to be notified when new episodes go live.
© 2025 Coffey & Code Podcast. All rights reserved. The content of this podcast, including but not limited to text, graphics, audio, and images, is the property of Ashley Coffey and may not be reproduced, redistributed, or used in any manner without the express written consent of the owner.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The AI-powered Podcast Player
