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The Importance of Adapting to New Technology
A lot of people are old school. For those kinds of companies too, it's very hard for them to adapt. If price labs comes out with a brand new feature or something that I really like and I'm on a different pricing platform, it's not that hard for me to move over nine properties onto a different Pricing Platform. It's such a basic thing for us, but it's such a big thing for them. There is a benefit of going with somebody who has 10 to 15 units. And if you're just starting out, you only have a couple - pay so much attention to those details.