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168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes

The Programmatic Digest

CHAPTER

Innovating Media Plans: The Critical Role of Continuous Improvement

This chapter emphasizes the necessity of presenting fresh and innovative information to clients in media planning, while advocating for the design of campaigns as experiments for measurable results. It also highlights an upcoming workshop aimed at enhancing continuous learning and providing actionable insights for media professionals.

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