Is Your Video Really Worth the Squeeze?

The art of the message is still an art, like not 100% of our YBIs hit. We still have YBIs that flop and we have to go back to the drawing table and say let's try this again and do something different. I've yet to see considerable increase in email with video, I haven't seen it at HubSpot or Vidyard. But where I do see it lift, meaningfully, is LinkedIn. It's a really digestible way to make that channel effective. That's my bet with video at the moment. The red herring of video is shit content in, shit content out, right? So it's like if you can put great