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How Netflix Picked Your Personality

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Netflix's Comeback: Strategy, Algorithms, and Cultural Impact

This chapter analyzes the surprising resurgence of Netflix following a significant stock decline amid fierce streaming competition. It examines how Netflix adapted its strategies, such as cracking down on password sharing and introducing an ad-supported tier, while emphasizing the influence of data-driven algorithms on both viewer engagement and content creation. The discussion also reflects on the broader implications of these changes for the entertainment industry and cultural innovation.

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