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Rory Sutherland on Jaguar: Madness or Marketing Genius?

Uncensored CMO

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Controversies in Modern Advertising: Jaguar's Approach and Beyond

This chapter explores the backlash against a Jaguar advertisement, distinguishing between traditional advertising and teaser films. It examines the complexities of brand identity and consumer perception while critiquing other brands like Gillette for their messaging on masculinity and societal issues.

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