2min chapter

HBR On Leadership cover image

The Secret to Leading Highly Collaborative Teams

HBR On Leadership

CHAPTER

The Importance of a Talent Brand

The best CEOs will have to deal with the fact that we are changed. We're coming back to work saying, I've actually found quite a lot about myself and I want to go back to a workplace which at least accommodates that as a design principle. So if companies want to deserve the best people, one of the most important things that they could do is have a talent brand that is explicit about that. It's very specific. And I think it ties right into where people are right now.

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