
Reengineering the Design Review w/ Adam Keating
The Manufacturing Executive
Uncovering Deeper Customer Needs for Transformative Solutions
This chapter emphasizes the significance of delving deeper into customers' desires, beyond the surface problems, to provide transformative solutions, resulting in unforgettable experiences. Companies leveraging AI and design advancements are able to anticipate and fulfill customer needs, leading to awe-inspiring moments that resonate with customers.
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