The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

122: Level 1 Processes of the Systems to Scale Framework: DEFINE

The Efficient Advisor: Tactical Business Advice for Financial Planners

00:00

How to Communicate Your Personality to Your Clients

The third brand pillar is personality or identity so this is really what do you want your clients to say about you. This gives any of your market marketing people guidance for all of the various ways that they need to communicate your personality to the world. The fourth one values brand values are really the moral compass or the kind of rules of engagement for the way that you do business and then those dictate how you show up as a business.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app