11min chapter

Inside The Stream cover image

NBC Impresses with Olympics Clips On Peacock and YouTube

Inside The Stream

CHAPTER

Financial Strategies in Sports Streaming

This chapter explores the financial dynamics between NBC Universal and YouTube regarding ad revenue from Olympic clips, focusing on their sharing agreements and the value of advertising across platforms. It also discusses the challenges NBC faces in promoting Peacock as the primary destination for sports content while adapting to the growing influence of YouTube in connected TV viewing.

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