Enron
Acquired
00:00
The Rise of Enron: Historical Context and Economic Shifts
This chapter examines the pivotal historical events of the 1970s and 1980s that shaped the U.S. energy market, including oil crises, inflation, and deregulation. It highlights how these economic factors fostered a risk-taking mentality within the investment community, paving the way for Enron's rise. The narrative also focuses on key figures, like Kenneth Lay, and the innovative trading systems that emerged during this transformative period.
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