The Economics of Sneakers
Ones and Tooze
00:00
The Globalization of Sneaker Culture
The history of the sneaker in the last half century has been driven by African-American culture. The Samba, iconic soccer shoe, football shoe is on the one hand in early 80s icon of what's called casual culture in the UK. On the other hand, that same shoe is then celebrated by run DMC in their famous song My Adidas.
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