The Fresh Start Effect

Maya wants to help you achieve your goals for the new year, so she's sharing some of her favorite interviews about the science of change from the archives, starting with her friend and fellow cognitive scientist, Dr. Katy Milkman. Dr. Milkman shares evidence-based strategies we can use to change our behavior, including leveraging identity shifts and making habits more pleasurable, through techniques such as the fresh start effect and temptation bundling. Also, she argues for the power of a “commitment device” which locks you into a plan to reach your long-term goals. We'd love to hear about which insights resonate most with you and which ones you’re planning to try out! You can connect with Maya on Instagram at @drmayashankar.

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