The idea that a pitch would influence the business itself, rather than just being kind of window dressing, was very new to me and really important. I mean, this is part of why we have people do a three minute pitch and keep it essential, right? Like it's the trailer of your company. You're not going to talk about every experiment you're doing in three minutes. You're going to talk about, this is our customer, this is our product,. This is our attraction, this is who we are Done....