Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
Make It Happen Mondays - B2B Sales Talk with John Barrows
Navigating Sales Perception and Taylor Swift's Evolving Musical Journey
This chapter explores the perception of sales professionals, emphasizing the importance of confronting skepticism openly. It also highlights Taylor Swift's unique marketing approach and discusses her career, challenges post-tour, and future musical directions.
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