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8min chapter
Using Data To Drive Personalization
MarTech Podcast ™ // Marketing + Technology = Business Growth
Balancing Personalization and Discovery in Marketing
This chapter explores the relationship between data utilization and customer personalization in marketing, focusing on Rakuten's strategies. It highlights the need for tailored marketing approaches that balance individual preferences with broader audience engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode