There's a great tension in there as well that you've already hinted at between, especially people who, you know, look back with fondness or intimacy or connection to that period. And then people who are anxious about being connected with certain parts of Jarvis talks about how he didn't like Brick Pop. Yes, you get these tensions basically between different ideas of what was going on and what those movements represent. So there's no single narrative in play. There's a number of things happening at the same time. But one thing that became very pertinent as the book grew is that this was the last analogue decade. That was the last decade before every time you did something you have a smartphone shoved

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