Increasing Take Rates Isn't Bad or Immoral

The most dangerous strategy for any platform company is to price too high. Increasing take rates can lead supply and demand to look for alternatives. When a market place charges more value than it provides, participants will look to disintermediate or go around the platform. i kia ended up buying task rabbit because they could actually integrate the tasker more deeply into the ordering flow instead of increasing the fees you charge all your users.