4min chapter

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37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson

The GTM Podcast

CHAPTER

Understanding Challenger Selling: Insights and Strategies

This chapter explores the importance of Challenger Selling in contemporary sales strategies, highlighting the need for salespeople to engage in meaningful conversations that address customer needs. It emphasizes that being a Challenger entails offering valuable insights and establishing oneself as a credible thought leader without being aggressive.

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