The AIAS Game Maker's Notebook cover image

Navigating the Business of Indie Games with Dan Adelman

The AIAS Game Maker's Notebook

CHAPTER

Navigating Indie Game Success

This chapter explores the development and marketing journey of the indie game Animal Well, emphasizing strategic community connections and the impact of serendipitous encounters in the industry. It highlights the role of personal relationships in fostering advocacy and support from major gaming platforms, as well as the evolving landscape of game publishing. Additionally, it provides valuable insights into effective marketing strategies and the importance of presence at industry events for indie developers.

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