The food industry doesn't want a definition of it, because that would make it very easy for them to be criticized. So they're always countering these discussions with saying, ah, ha, we've got some examples of something that isn't and you're saying it's quite easy to define. And so this is a sort of simple sort of rule of thumb, if you like, as a way to say, I'm navigating the grocery store... To understand what is ultra processed. The first probably mass produced ultra processed food was Marjorin - short, solid fat shortening. It was a way of turning waste oils, cottonseed oil, into an edible product that you could put

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