11min chapter

Industry Relations cover image

The NAR Settlement: The Good, the Bad, and the Unknown

Industry Relations

CHAPTER

Implications of a $2 Billion Line

Exploring the impact of a $2 billion line drawn by an organization on real estate professionals, delving into concerns about the pricing formula structure and proposing alternative strategies. The conversation highlights competitive imbalances, negotiation tactics, and the aftermath of a controversial pricing decision affecting brokers differently based on revenue levels.

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