Expert Panel: How Web3 is Changing Marketing & Business Models
The Milk Road Show
00:00
Marketing in Web Three - Guerrilla Marketing
Marketing in web three is just a lot of experimentation and trying different things. I think that when you think the question was what tactics in web two are still being effective and identifying a target audience, that's where a lot of marketing starts figuring out who you're talking to. It can be easy to think there's only a million people or it's really small niche audience that's interested in crypto. But that is way too broad of a target audience. So being targeted in your approach and then having a cohesive brand voice,. putting out consistent, cohesive content has been very important for NFT so far.
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