#345: Storytelling and the 5-Step Perpetual Innovation Process
Business of Story
00:00
What's Your Story Telling Technique?
"You don't have to be great at this stuf, if you can tell a compelling story," she says. "It's about what is it that you're doing in their world? That makes such a difference to them." She started out training employees on how to become better story tellers. But now the focus has moved from teaching to also teaching and feedback. It was almost like the secret had been revealed, 'it wasn't as hard as they always thought'
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