Is It a Boy or a Girl Toy?

A few years ago, there were a number of new stories about major retailer such as target, getting rid of boys and girls labels in their toy departments. I'm just wondering what role gender plays in kid's toy preferences and in how they play with toys. And am for us, you know, we get our kids whatever they want to play with, and we're trying not to say that is, that's a gendered thing. i do think it's worse now than it used to be. There wasa one time period in my professional career where there was real attempt to take those labels off of the toys, and then it gradually crept back on everything again.