The Power of Music Video

The music, our music has been hijacked. It has been co-opted. Once upon a time celebrities were just called stars because there's shine so bright in the sky or whatever the metaphor might be. What do they call them today? Influencers. They're literally saying it out loud. These people influence you. That's how we see them. And that's the power of all of our advertising has been forever," he says. "If we get loomered in to selling any part of our soul, it's the end for us"