How Do You Generate User Generated Content?

With 10 people, it's likely that they have two to four writers on staff who write most of the editorial. Perhaps there's probably a lot of just user submitted content as well. So you can just submit a letter to the editor or something like that. Or for reader has some big event in their business that they want to talk about. They might reach out and want to create a story off of it. And so I think what you see is a lot of a lot of these niche trade publications. Outsource a lot of their copywriting to not necessarily like a ghostwriter, right? But somebody who can go and say, hey, we're going to go do a deep dive

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