Coca-Cola's Brand Magic

This chapter explores Coca-Cola's unparalleled brand recognition, highlighting the vital role of consistency in its branding and the multi-sensory experience it creates for consumers. It also discusses strategic advertising partnerships with iconic figures and events, as well as the brand's extensive global distribution network. Additionally, the chapter examines how Coca-Cola is leveraging artificial intelligence to enhance its advertising strategies and operational efficiency while considering the implications of this technology.