How to Launch a Brand ASAP

I've always had ideas. That's what I'm best at zero to one, but too many ideas. So the first time ever I sat down and was like, what am I actually trying to achieve rather than sporadically joint launching the next thing? Because all the brands I'd done before was literally just off a win. And then I was going to go into the fucking oral care space. But two days in, I was like, hold on, what the fuck am I doing? My gut was just like, what is this? The mushroom space feels like a really authentic pursuit because actually I'm interested in it. Like I just want to have fun with whatever I'm doing

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