2min chapter

The WARC Podcast cover image

3 in 15: Working with creators

The WARC Podcast

CHAPTER

Introduction

Nina Rodent is head of content for WALK strategy. She's joined by Katherine Driscoll, editor of a recent WALK guide to working with creators. The creator and influencer marketing market is now valued at $102 billion. Yet there's a comparative lack of authoritative best practices in this channel.

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