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Dan Heath’s Reset Strategy | How to Change What’s Not Working

The Daily Stoic

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Redesigning Book Titles and Covers

This chapter explores the complexities and challenges of designing book covers and titles, particularly for business books. The speakers share their experiences in creating compelling titles that resonate with audiences and the evolution of their choices over time. They emphasize the importance of effective visuals and titles in standing out in a competitive market while reflecting on the impact of obstacles leading to more creative solutions.

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