Five Content Creators Who Are Making Smart Decisions

If you think about the hot influencers of just a few years ago, very few of them are still top of mind. There is no guarantee that your relevancy is going to pay the bills 18 months from now. So approaching content creation like a small business is important if you're going to try to make it your lifelong gig.

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Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers.

Learn more about our sponsor, Vin Social: https://www.vinsocial.vip

Transcripts can be found at podcast.moneywithkatie.com.

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Mentioned in the Episode

Thomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ
The value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf
1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/
Neal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/
89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/
Blogilates case study: https://www.instagram.com/blogilates/?hl=en
Mr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month
Nick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/
Melissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307
Thomas Frank's creator resources: https://creator.thomasjfrank.com/