I think people have been so head down, utilizing the benefits of social for business that you get sucked into it and it becomes like your whole life. Dude, and people don't talk to each other like that in real life. And I think more and more people are going to value brick and mortar, real life business more. You're going to see a lot of companies transition back from an online only type of presence to doing business though kind of like what you would call the old way.