The Lava Lamp Is Good, Right?

i feel like as industry is a field just even as big as design, we've really discounted the value of sitting and thinking about somethingand i'm all of a sudden picturing like an ameba or a lava lamp. It sort of lots of a, ideas and concepts moving around and recombining and things. And that is something that i can do on my own, but it is better to do it in the company of others.