287 Heather Osgood: Founder of True Native Media
The Kara Goldin Show
00:00
Podcast Advertising - The Big Difference Between Radio and Podcast Advertising
The most important part of podcast is that the listening is so intentional. People don't just accidentally start listening to a podcast, they come because they want to be there. And i think one of the things that really appealed to me about podcast advertising in particular was that the host would do the reeds. Most podcast listeners say that they actually, really don't even mind podcast ads.
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