The Secrets of D2C Newsletters: Thanksgiving

Thanksgiving is a really interesting one because I know from my affiliate marketing days and some of my other marketing days, Thanksgiving was always a really challenging time in terms of getting attention with ads. So it's interesting to think that you can tap into it a little bit more with emails and sort of link the nostalgia, link those very visual things we've all experienced,. whether it's turkey or pie or whatever to your offer in a way that resonates. And don't be afraid to be a little weird, as Abe said the other day on the podcast a couple weeks ago. It's just like, weirdness is how personality comes up.

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