Big publishing companies have an advantage over someone like me is they have a backlist and that's really valuable. If I'm getting 5X EBITDA so 5X multiple on profit of the business well I've that means if I sell I've got five years to build something bigger which I wouldn't personally bet on that we've got a lot of momentum. How old are you right now 29 29 you're in your 20s like and yeah it's hard to build I keep thinking like oh I don't need to make that much money I'm gonna easily start our next business and make even more.

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