
0320: Harnessing User Feedback- Refining Game Design with John Li
Game Dev Unchained
00:00
The Importance of Marketing in the Mobile Industry
"I've always thought, you know, involving marketing at the beginning is as part of the creative team just only makes sense," he says. "When I tell these stories to my traditional game developer, I feel like, what, because we kind of grow on completely different spectrums of totally." He adds: "They will squeeze the juice out of that rock".
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